I can think of two ways to approach writing a blog post, or anything for that matter. The first is to approach it rationally. Make a list of potential topics, choose one or two, make an outline, do some research, then sit down and write according to the plan. This is probably the safest way to ensure that you write something that is at least of some minimal quality.
The other way is to approach it entirely from a place of intuition. You sit until a topic occurs to you or until you get impatient and just start without one. You write whatever comes to mind. You look something up if it matters to you. You stand ready to pull the plug on a piece that is going nowhere and start again. I usually save the stillborn attempt in case it catches my fancy some other time.
This second approach is often labelled “seat-of-the-pants” in the circles where writers discuss their processes. I get the analogy to piloting but I think the term is unnecessarily dismissive. In the case of piloting you are navigating your way through a landscape that has an objective existence. You probably have some idea where you want to go. In any case, you can look at where you are going and decide based on objective observation whether it is where you want to be.
Writing is qualitatively different to that. There is no objective pre-existing landscape to navigate. Whether you take the rational first approach or the intuitive second approach, you are making it all up as you go.
If you are trying to write about something that is predominantly factual, you would probably be best served to do at least some minimal amount of research and planning. If you are making everything up as you go, its not as important to plan.
The one point where this is not the case is when it comes to plot. It may happen that you will wander around and tell an interesting tale but if you don’t have any idea what the ultimate point of the journey is you are going to end up, as I have on multiple occasions, with a disappointed and perhaps even pissed off audience.
So the point here is that you have to court your muse at least to the extent that she gives you an end to your story. I’ve talked to other authors and they have told me that they often set way points that they use to steer their story toward a given outcome without dictating the entire journey beforehand.
Creativity is a strange phenomenon. It balks at excessive planning but thrives when given constraints within which to operate. A pre-imagined ending is probably a good constraint within which to work. Goodnight all.
Sweet dreams, don’t forget to tell the ones you love that you love them, and most important of all, be kind.