A Word or Two About Apple

I am an unabashed Apple fanboy. I have owned Apple products for years. I am well and truly invested in the Apple ecosystem of content and applications. I still believe that Apple produces the best products that are on the market today. That’s not to say that I don’t have concerns about Apple’s future.

The Apple of today is different from the Apple of a few years ago. A few years ago they were still executing Steve Job’s vision. Apple is an outstanding engineering company. They have proven time and again that they can design and build the best devices on the planet.

Apple has never succeeded by competing with the other companies in their market. They have done so by defining new markets and new products. They have repeatedly imagined totally new ways to deliver wondrous experiences that have taken would be competitors years to understand, much less replicate.

Apple still builds outstanding products. What they need is a visionary. Until they find one, the competition will continue to catch up with them until they have totally lost their edge. I hope they find one soon. I hope they return to the days of reality distortion fields and products that have to be touched and seen to be appreciated.

For now, I love my new MacBook Pro. I think the Touch Bar is entertaining if not indispensable. I think the USB-C ports are brilliant. It is without a doubt, the best computer I have ever owned. Some people insist on driving the best cars. I insist on owning the best computers. This one lives up to my standards.

Sweet dreams, don’t forget to tell the ones you love that you love them, and most important of all, be kind.